Sports and Entertainment Marketing
By:"Ken Kaser","Dotty B. Oelkers"
Published on 2015-01-01 by Cengage Learning
SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Ranked by Google Books for keyword entertainment for 16.
HS1BBAAAQBAJ
9781305445147
1305445147
448
BOOK
"Education"
NOT_MATURE
en
http://books.google.com/books?id=HS1BBAAAQBAJ&printsec=frontcover&dq=entertainment&hl=&cd=16&source=gbs_api
https://play.google.com/store/books/details?id=HS1BBAAAQBAJ&source=gbs_api
PARTIAL
false
false
http://books.google.com/books/reader?id=HS1BBAAAQBAJ&hl=&printsec=frontcover&output=reader&source=gbs_api
SAMPLE
false
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