Sport Marketing

Sport Marketing

By:"Bernard James Mullin","Stephen Hardy","William Anthony Sutton"
Published on 2007 by Human Kinetics

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

Ranked by Google Books for keyword sport for 40.

0Lo5EFcres4C

9780736060523

0736060529

539

BOOK

"Business & Economics"

4.5

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